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We
take pleasure in introducing you to the Defence Journal.
Published monthly from Karachi, the Defence Journal
benefits from a long and distinguished pedigree. It
has been in continuous operation since the past 27 years
and after its acquisition by the Pathfinder group in
1997, its circulation has grown to over 16000 copies
per month due to a higher profile and hard-hitting editorials.
The Defence Journal has a regular readership in excess
of 80,000 mostly due to the in-depth reporting and keenful
insight offered by its panel of reporters, journalists,
columnists and experts on defence and related issues.
The editorial is mostly dedicated to national defence
and political scenarios as well as an overlook on the
international arena and its effect on this region in
particular. Defence Journal is the only magazine of
its own kind being printed in Pakistan.
The Defence Journal has carved a niche for itself amongst
the armed forces, government officials, the diplomatic
as well as the financial circles and not to mention
the intelligentsia. Also, complimentary copies of the
Defence Journal are available in the Executive lounges
of all the major five star hotels and PIA carries copies
of the Defence Journal onboard its domestic and international
flights enabling us to reach even more people both in
and as well as outside of Pakistan. The Defence Journal
has also had the distinction of being the Official Supporting
Publication of the Defence Expo, IDEAS 2000 and IDEAS
2002 IDEAS 2004.
We believe that a strong print medium like the Defence
Journal can effectively cater to the needs of advertisers
by reaching and influencing a large number of readers.
Our readership profile indicates that our readers tend
to be very loyal to the magazine and place a great amount
of trust in our publication. Potential advertisers can
easily capitalize on this goodwill by entering into
a contract with us as per the enclosed schedule and
tariffs.
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