take pleasure in introducing you to the Defence Journal. Published
monthly from Karachi, the Defence Journal benefits from a long
and distinguished pedigree. It has been in continuous operation
since the past 27 years and after its acquisition by the Pathfinder
group in 1997, its circulation has grown to over 16000 copies
per month due to a higher profile and hard-hitting editorials.
The Defence Journal has a regular readership in excess of 80,000
mostly due to the in-depth reporting and keenful insight offered
by its panel of reporters, journalists, columnists and experts
on defence and related issues. The editorial is mostly dedicated
to national defence and political scenarios as well as an overlook
on the international arena and its effect on this region in
particular. Defence Journal is the only magazine of its own
kind being printed in Pakistan.
The Defence Journal has carved a niche for itself amongst the
armed forces, government officials, the diplomatic as well as
the financial circles and not to mention the intelligentsia.
Also, complimentary copies of the Defence Journal are available
in the Executive lounges of all the major five star hotels and
PIA carries copies of the Defence Journal onboard its domestic
and international flights enabling us to reach even more people
both in and as well as outside of Pakistan. The Defence Journal
has also had the distinction of being the Official Supporting
Publication of the Defence Expo, IDEAS 2000 and IDEAS 2002 IDEAS
We believe that a strong print medium like the Defence Journal
can effectively cater to the needs of advertisers by reaching
and influencing a large number of readers. Our readership profile
indicates that our readers tend to be very loyal to the magazine
and place a great amount of trust in our publication. Potential
advertisers can easily capitalize on this goodwill by entering
into a contract with us as per the enclosed schedule and tariffs.