take pleasure in introducing you to the Defence
Journal. Published monthly from Karachi, the Defence
Journal benefits from a long and distinguished
pedigree. It has been in continuous operation since
the past 27 years and after its acquisition by
the Pathfinder group in 1997, its circulation has
grown to over 16000 copies per month due to a higher
profile and hard-hitting editorials.
The Defence Journal has a regular readership in
excess of 80,000 mostly due to the in-depth reporting
and keenful insight offered by its panel of reporters,
journalists, columnists and experts on defence
and related issues. The editorial is mostly dedicated
to national defence and political scenarios as
well as an overlook on the international arena
and its effect on this region in particular. Defence
Journal is the only magazine of its own kind being
printed in Pakistan.
The Defence Journal has carved a niche for itself
amongst the armed forces, government officials,
the diplomatic as well as the financial circles
and not to mention the intelligentsia. Also, complimentary
copies of the Defence Journal are available in
the Executive lounges of all the major five star
hotels and PIA carries copies of the Defence Journal
onboard its domestic and international flights
enabling us to reach even more people both in and
as well as outside of Pakistan. The Defence Journal
has also had the distinction of being the Official
Supporting Publication of the Defence Expo, IDEAS
2000 and IDEAS 2002 IDEAS 2004.
We believe that a strong print medium like the
Defence Journal can effectively cater to the needs
of advertisers by reaching and influencing a large
number of readers. Our readership profile indicates
that our readers tend to be very loyal to the magazine
and place a great amount of trust in our publication.
Potential advertisers can easily capitalize on
this goodwill by entering into a contract with
us as per the enclosed schedule and tariffs.